Animation Company Dublin An "explainer movie" is a brief video which gives you an introduction to or a overview of a subject. An explainer video is a short animated movie that focuses on describing a business idea in an easy, engaging and compelling way, by using a very clear and concise speech; appealing and captivating visuals that quickly grab the viewer's interest. It is both informational and educational, generally it explains exactly what the company provides, how it can help the customers with their problem and why that product/service is the best choice on the market. Characteristics What makes these videos distinct from any other advertising video? Check out their characteristics! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - simple: they pass a simple and clear message by following the classical story structure of "what", "how" and "why". - Determined by the target market and their problems: these types of videos are created to meet the target audience's requirements, so as to make them feel identified with the organization's proposal. - Top quality: to get the very best marketing outcomes, these videos have to have the best quality in order to make the business stand out from the contest. - Animated characters: explainer videos generally use animated characters to give an enjoyable touch which creates a strong relation to the target audience. - Branding colours: they generally use the look & feel of their brand's identity to be able to spawn strong brand recognition. - Music: explainer videos have sound and music effects which set the mood to tell a specific story and help increase participation. - Professional voice-over: All these videos are also featured with a professional voiceover artist that show what is being displayed on screen. Advantages Of An Explainer Video Now that we understand what an explainer video is and what their most important features are, the question is: how can it help you promote your business? We have compiled 4 excellent benefits they need for improving your advertising plan. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are excellent to spell out your business idea in only a couple seconds, they work perfectly to immediately grab your audience's attention. By placing an explainer movie above the fold in your homepage, you could raise the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer in your webpage, it is widely valued by Google (or any other search engine), contemplating it of interest and will rank it higher. Also, video articles provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer movies are extremely catchy, appealing and compelling, and they invite people to continue watching. Individuals may realize exactly what you do at a quick, easy, informative and fun manner. This is very important to start growing your conversion prices. Just for you to have a notion, an explainer video may increase conversions by 20% normally! 4. Build brand awareness - If you use the colors of your brand to the background and landscape of your video, the audiences will know that your organization is your one behind that proposal. Additionally, if you personalize the characters of the video according to your target audience's style, look, age, etc. you will generate a strong emotional bond together. All of this really helps a lot to build brand awareness and drive confidence towards your organization. Consequently, if you think about the principal features of those videos, you can see they may help you through every stage of their sales funnel: awareness, consideration and decision. Everything depends on the message that you would like to transmit and what kind of "action" you wish to generate from your intended audience. Do not miss the opportunity to utilize such a great cost-effective advertising tool! Explanatory Video
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